If you give people really big jobs to the point that they’re scared, they have way more fun and they improve their game much faster.
- Mark Pincus
A mass exodus to virtual worlds and online game environments
Economist Edward Castronova said, “We’re witnessing what amounts to no less than a mass exodus to virtual worlds and online game environments.”
So, if you’re wondering why gaming seems to be everywhere… I’ll tell you.
Gaming inspires four critical values in people:
- Urgent Optimism: A sense of extreme self motivation, reasonable hope of success.
- Social Fabric: We like people we play with better.
- Blissful Productivity: We are happy working hard because we are doing something meaningful.
- Epic Meaning: Humans love big stories, big objectives.
These are the same values that drive evolution and growth in society. It’s what cures disease and innovates new markets.
If you’re an advertiser, it’s also why gamification is the ultimate way to engage new audiences.
Analysts say the apps economy is worth $1 billion today and could be headed to $4 billion by 2012.
check out Mark Pincus as he talks with Charlie Rose about how much bigger the opportunity is with Apps…
