“Taking advantage of both the power of storytelling (which, unlike product isn’t democratizable) and the effects of internet word-of-mouth.”
The internet’s ability to democratize our everyday interactions has transformed the way companies create loyalty by lowering the cost of transaction and increasing the frequency of interaction. But this increase in frequency means customers are enabled to try new options or purchase products…
(Source: wolffolinsblog)
A smarter phone
Microsoft’s revamping of their mobile platform interface is a significant stomp into the land of usable interface that Apple has ruled since the launch of the iPhone.
Zune is an excellent platform that was hindered by Apple’s dominance. For us Apple obsessed fools that…
wolffolinsblog: I found this beautiful little video on PSFK by UK director, Luke Snelling. It’s interesting to view how in a digital world a new generation of kids are exploring mixtape culture by rediscovering an analog medium.
(George)
My expertise is rethinking advertising so communication rings true.
