Prouding presenting at the IAB Mobile Marketplace.
Yesterday, I had the pleasure of presenting at the IAB Mobile Marketplace Conference here in NYC. I presented the case study of Sprint & Mindshare’s tablet optimized web-app with Slate.com & Onswipe with a special focus on measurement and analytics. Essentially, the question that we’re trying to solve is - how do we use current web & mobile analytics to determine what engagement looks like on the tablet when content is specifically optimized and designed for the tablet screen? It’s a fundamental question in how we reach consumers in the environments that they’re already “playing” in. Special thanks again to Sprint, Mindshare, Slate & Onswipe for a truly groundbreaking effort. This is just the beginning.
I have to say, I was a bit nervous at first - I presented in the “big boys” main conference room - but, it was awesome and went perfectly well! I had a great time presenting some my proudest work.Take a look at the first three minutes or so. They didn’t show the part where I apologized for being a bit foggy after just returning from my New Orleans bachelor party trip! Lastly, if you haven’t checked out Slate.com on your iPad and experienced our Sprint ads, check it out! You won’t be sorry!
Snack around too in the other presentations - they were all great! IAB.tv’s YouTube Channel.
Boom goes the VOIP!
GigaOM’s article, AT&T to FCC: Let My Landlines Go! – http://bit.ly/5CkXX8 touches on the next great battle shaping… VOIP!
In the article AT&T offers some other scary stats:
- Between 2000 and 2008, total interstate and intrastate switched access minutes have fallen 42 percent.
- For the incumbent local exchange carriers, revenue from wireline telephone service fell to $130.8 billion in 2007 from $178.6 billion in 2000 — a 27 percent decrease.
- At least 18 million households currently use a VoIP service, and it’s estimated that by 2010, cable companies alone will be providing VoIP to more than 24 million customers; by 2011, there may be up to 45 million total VoIP subscribers.
- Today, less than 20 percent of Americans rely exclusively on switched-access lines for voice service.
VOIP via Skype, Google Voice, and the carriers (AT&T, Verizon, Sprint, T-Mobile) is going to be the good war of 2010. Who are you betting on?
