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March 4, 2011

A mass exodus to virtual worlds and online game environments

Economist Edward Castronova said, “We’re witnessing what amounts to no less than a mass exodus to virtual worlds and online game environments.” 
So, if you’re wondering why gaming seems to be everywhere… I’ll tell you.
Gaming inspires four critical values in people:

  • Urgent Optimism: A sense of extreme self motivation, reasonable hope of success.
  • Social Fabric: We like people we play with better.
  • Blissful Productivity: We are happy working hard because we are doing something meaningful.
  • Epic Meaning: Humans love big stories, big objectives.

These are the same values that drive evolution and growth in society. It’s what cures disease and innovates new markets.
If you’re an advertiser, it’s also why gamification is the ultimate way to engage new audiences.

Tags: gaming appssavvy socialactivity zynga ngmoco

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January 1, 2011
“We’re going to see a shift from buying the medium to buying the activity. 2011 will be the year brands learn how to buy social activity.” - @appssavvyceo @appssavvy is leading the way and if you’re talented, driven, and passionate - you can be part of it. Join us at appssavvy!

“We’re going to see a shift from buying the medium to buying the activity. 2011 will be the year brands learn how to buy social activity.” - @appssavvyceo

@appssavvy is leading the way and if you’re talented, driven, and passionate - you can be part of it. Join us at appssavvy!

Tags: appssavvy newyorkcity technology advertising jobs social apps facebook socialactivity appssavvyceo

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August 25, 2010
Spending for online advertising (up 18%) will outpace print ad spending for the first time ever, Outsell Inc. reports. While movies, TV, and radio spending dropped almost 4%, search engine pages were the biggest winners here, with a 39% increase in ad revenue. But what happens when search is fueled by social activity? We may have some new big winners on the horizon - a la Facebook, Twitter, Zynga.

Spending for online advertising (up 18%) will outpace print ad spending for the first time ever, Outsell Inc. reports. While movies, TV, and radio spending dropped almost 4%, search engine pages were the biggest winners here, with a 39% increase in ad revenue.

But what happens when search is fueled by social activity? We may have some new big winners on the horizon - a la Facebook, Twitter, Zynga.


Tags: fastcompany socialactivity onlineadvertising mac-montandon robvargas

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July 23, 2010
Virtual Goods Make Mark on Apps

Social Activity is the new era of advertising. Check out the full study at www.appssavvy.com/virtualgoods and see how brand advertisers are achieving 2x awareness and purchase intent.

Tags: SocialMedia Advertising Marketing Apps Powermat VirtualGoods socialactivity digitalmedia media