It’s oddly refreshing to set up a new social network. Hello, Google +.
You can find me at gplus.to/jaredzlotnick
Social Ad Spending Rocketing
Ad spending on social networks in US will reach $3.08 billion mark by the end of 2011, according to revised estimates by eMarketer. This years estimated spending would be 55% ($1.99 billion) higher than what advertisers spent on social networking sites in 2010. eMarketer further expects that the ad spendings on social networks would rise by another 27.7% to reach $4 billion in 2012. Due to the dramatic increase in ad spending on social networks, the social media sites now command a whopping 10.8% of the total ad spent online in the US. The increase in ad spending worldwide would be 71.6% (to $5.97 billion) this year, of which the share of social media sites would be 8.7%.
“We’re going to see a shift from buying the medium to buying the activity. 2011 will be the year brands learn how to buy social activity.” - @appssavvyceo
@appssavvy is leading the way and if you’re talented, driven, and passionate - you can be part of it. Join us at appssavvy!
A smarter phone
Microsoft’s revamping of their mobile platform interface is a significant stomp into the land of usable interface that Apple has ruled since the launch of the iPhone.
Zune is an excellent platform that was hindered by Apple’s dominance. For us Apple obsessed fools that…
