Spending for online advertising (up 18%) will outpace print ad spending for the first time ever, Outsell Inc. reports. While movies, TV, and radio spending dropped almost 4%, search engine pages were the biggest winners here, with a 39% increase in ad revenue. 
But what happens when search is fueled by social activity? We may have some new big winners on the horizon - a la Facebook, Twitter, Zynga.

Spending for online advertising (up 18%) will outpace print ad spending for the first time ever, Outsell Inc. reports. While movies, TV, and radio spending dropped almost 4%, search engine pages were the biggest winners here, with a 39% increase in ad revenue.

But what happens when search is fueled by social activity? We may have some new big winners on the horizon - a la Facebook, Twitter, Zynga.