craigweinberg:

Prouding presenting at the IAB Mobile Marketplace.

Yesterday, I had the pleasure of presenting at the IAB Mobile Marketplace Conference here in NYC. I presented the case study of Sprint & Mindshare’s tablet optimized web-app with Slate.com & Onswipe with a special focus on measurement and analytics. Essentially, the question that we’re trying to solve is - how do we use current web & mobile analytics to determine what engagement looks like on the tablet when content is specifically optimized and designed for the tablet screen? It’s a fundamental question in how we reach consumers in the environments that they’re already “playing” in. Special thanks again to Sprint, Mindshare, Slate & Onswipe for a truly groundbreaking effort. This is just the beginning.

I have to say, I was a bit nervous at first - I presented in the “big boys” main conference room - but, it was awesome and went perfectly well! I had a great time presenting some my proudest work.Take a look at the first three minutes or so. They didn’t show the part where I apologized for being a bit foggy after just returning from my New Orleans bachelor party trip! Lastly, if you haven’t checked out Slate.com on your iPad and experienced our Sprint ads, check it out! You won’t be sorry!

Snack around too in the other presentations - they were all great! IAB.tv’s YouTube Channel.