Ideas that most people derided as ridiculous have produced the best outcomes. Don’t do the obvious thing.
- Fred Wilson
"There is a 100/10/1 “rule of thumb” with social services. 1% will create content, 10% will engage with it, and 100% will consume it. If only 10% of your users need to log in because 90% just want to consume, then you’ll end up with the vast majority of your users in the logged out camp. Don’t ignore them, build services for them, and you can slowly but surely lead them to more engagement and potentially some day into the logged in camp."
— Fred Wilson: Don’t Forget Your Logged Out Users (via brit)
(via brit)
makin, makin, makin marketing messages
i watched this at least a half dozen times since Reece showed this to me yesterday
makes me so happy to be a t-mobile customer for >10 years now
