If the future of @twitter is an information network, then an acquisition by @google makes sense for all parties involved (most importantly, consumers).
Here are four reasons why:
- Google has organized the world’s information digitally, while Twitter has developed a superior method of delivering that information.
- Google’s mobile adoption would significantly boost Twitter’s global penetration.
- While Google owns Search (i.e. intent), Twitter owns discovery (i.e. awareness) - the two combined represent advertising nirvana.
- Twitter adds a social layer to all Google products, enhancing the user experience across Search, YouTube, Maps, News, Local, etc.