smarterplanet:

People Are Spending More Time In Mobile Apps Than On The Web | Social Media Today
People are spending more time inside mobile applications on average than they are on the web, according to an analysis from Flurry, a mobile analytics firm. Flurry measures the time people spend in apps through its own direct  analytics. It got numbers for the web using public data from comScore  and Alexa. The analysis is somewhat imperfect, but even if you judge it  solely on a directional basis you can see mobile apps are consuming more  and more time. So what are people doing in those apps? Gaming  and social networking, which absorb 79% of people’s time, according to  Flurry. The rest is news, entertainment, and other apps.

smarterplanet:

People Are Spending More Time In Mobile Apps Than On The Web | Social Media Today

People are spending more time inside mobile applications on average than they are on the web, according to an analysis from Flurry, a mobile analytics firm.

Flurry measures the time people spend in apps through its own direct analytics. It got numbers for the web using public data from comScore and Alexa. The analysis is somewhat imperfect, but even if you judge it solely on a directional basis you can see mobile apps are consuming more and more time.

So what are people doing in those apps? Gaming and social networking, which absorb 79% of people’s time, according to Flurry. The rest is news, entertainment, and other apps.

(via emergentfutures)

Amen to Amen!

david-noel:

9 invites left for your new favorite addiction/app, Amen.

You know what to do?

Get em while they’re hot!

Tags: tech apps amen

“We’re going to see a shift from buying the medium to buying the activity. 2011 will be the year brands learn how to buy social activity.” - @appssavvyceo

@appssavvy is leading the way and if you’re talented, driven, and passionate - you can be part of it. Join us at appssavvy!

“We’re going to see a shift from buying the medium to buying the activity. 2011 will be the year brands learn how to buy social activity.” - @appssavvyceo

@appssavvy is leading the way and if you’re talented, driven, and passionate - you can be part of it. Join us at appssavvy!

groupme:

You asked for it, and we made it. Today, we’re thrilled to announce the release of GroupMe for Android, available now on the Android Market.

While Android owners have been flocking to GroupMe in droves, managing their groups on the web or via text message, we think the new app will…

Social Activity is the new era of advertising. Check out the full study at www.appssavvy.com/virtualgoods and see how brand advertisers are achieving 2x awareness and purchase intent.