“Storytelling and conversations are seeing a renaissance… We know how to invoke emotion, how to connect with human beings. And we did this within the limitations of print, TV and radio. What do you think we are going to do with digital?”
“Taking advantage of both the power of storytelling (which, unlike product isn’t democratizable) and the effects of internet word-of-mouth.”
The internet’s ability to democratize our everyday interactions has transformed the way companies create loyalty by lowering the cost of transaction and increasing the frequency of interaction. But this increase in frequency means customers are enabled to try new options or purchase products…
(Source: wolffolinsblog)
Social Ad Spending Rocketing
Ad spending on social networks in US will reach $3.08 billion mark by the end of 2011, according to revised estimates by eMarketer. This years estimated spending would be 55% ($1.99 billion) higher than what advertisers spent on social networking sites in 2010. eMarketer further expects that the ad spendings on social networks would rise by another 27.7% to reach $4 billion in 2012. Due to the dramatic increase in ad spending on social networks, the social media sites now command a whopping 10.8% of the total ad spent online in the US. The increase in ad spending worldwide would be 71.6% (to $5.97 billion) this year, of which the share of social media sites would be 8.7%.
“We’re going to see a shift from buying the medium to buying the activity. 2011 will be the year brands learn how to buy social activity.” - @appssavvyceo
@appssavvy is leading the way and if you’re talented, driven, and passionate - you can be part of it. Join us at appssavvy!
Monday, November 15th
2:30pm - 2:35pmOpening Welcome John Battelle, Tim O’Reilly
2:35pm - 3:10pmA Conversation with Eric Schmidt, CEO, Google John Battelle, Tim O’Reilly, Eric Schmidt
3:10pm - 3:45pmPoint of Control: Commerce Tim O’Reilly, Scott Thompson, Keith Rabois, Michael Rubin
3:45pm - 3:55pmPlaying for High Stakes in the New App Economy Mark Pincus
3:55pm - 4:05pmWhere Good Ideas Come From Steven Berlin Johnson
4:05pm - 4:10pmIgnite: Internet Culture: What Does It Mean?!?! Ben Huh
4:10pm - 4:45pmPoint of Control: Consumer Platforms John Battelle, Nikesh Arora, John Hayes, Yusuf Mehdi
4:45pm - 5:00pmThe Network Is The Platform For Transforming The World Wim Elfrink
5:00pm - 5:30pmA Conversation with Robin Li, Chairman & CEO, Baidu John Battelle, Robin Li
5:30pm - 5:45pmA Conversation with Neil Smit, President, Comcast Cable Communications John Battelle, Neil Smit
