Will Personal Brands Survive The Content Farms?

Technology and demand content platforms are moving toward content farms, which will fight a negative connotation for a period of time before they’re identified as a necessary evil of journalism economics.

One content farm platform, SEED, has caught the eye of the digital media industry.

SEED assigns, buys and distributes work for all of AOL’s properties: more than 80 of the Web’s most highly trafficked and respected websites, including the world’s leading sites for music, style, TV, tech and more.

AOL’s Seed continues the pitch to entrepreneurial journalists, “We’ve got connections. Talent needs a place to thrive. And our property network of some of the world’s most entertaining and well-trafficked web sites gives you an unparalleled opportunity to distribute your work and make that happen like never before.”

“At SEED, we are committed to enabling talented, professional writers, photographers, and content creators to produce quality content. SEED Academy represents our intention to meet that commitment, with our team of experienced editors offering you tools and insights to take your writing to new heights. If our goal is to help SEED grow, then think of the Academy as the greenhouse where we can nurture our writing community and watch good ideas take root.”

The opportunity for exposure is fantastic. SEED is, in effect, a tool for the common person to have visibility into search engine optimization.

The bigger picture is a Internet filled with content people actually care about. SEED could be a major influence in the war against spam.

Digital media publishers clearly win with these economies of scale but do contributors?

Is there a long term path for the freelance contributors that sow the profits of the next generation AOL?