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February 17, 2012
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"To be nobody but yourself in a world which is doing its best, night and day, to make you everybody else means to fight the hardest battle which any human being can fight; and never stop fighting."

— ~E.E Cummings

(Source: theimpossiblecool)

Video
February 17, 2012
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arainert:

Nike+ FuelBand - Day in the Life (by nike)

Fantastic spot. 

Link
February 16, 2012
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Wolff Olins Blog: What separates the best brands from the rest?

wolffolinsblog:


For the last couple years, we’ve been traveling the globe talking to leaders at some of the world’s best companies and trying to learn exactly what separates the best from the merely good. Today, we’ve published our analysis of what we’ve learned, in a report called Game Changers.

A key takeaway was that even though companies today recognize the important factors required to generate long-term growth, many are not investing resources and energy into them.

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February 16, 2012
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longreads: The power of habits in guiding our behavior—and how companies like Target have used customer data to create new buying habits: There are, however, some brief periods in a person’s life when old routines fall apart and buying habits are suddenly in flux. One of those moments — the moment, really — is right around the birth of a child, when parents are exhausted and overwhelmed and their shopping patterns and brand loyalties are up for grabs. But as Target’s marketers explained to Pole, timing is everything. Because birth records are usually public, the moment a couple have a new baby, they are almost instantaneously barraged with offers and incentives and advertisements from all sorts of companies. Which means that the key is to reach them earlier, before any other retailers know a baby is on the way. Specifically, the marketers said they wanted to send specially designed ads to women in their second trimester, which is when most expectant mothers begin buying all sorts of new things, like prenatal vitamins and maternity clothing. ‘Can you give us a list?’ the marketers asked. “How Companies Learn Your Secrets.” — Charles Duhigg, New York Times See more #longreads from Charles Duhigg

longreads:

The power of habits in guiding our behavior—and how companies like Target have used customer data to create new buying habits:

There are, however, some brief periods in a person’s life when old routines fall apart and buying habits are suddenly in flux. One of those moments — the moment, really — is right around the birth of a child, when parents are exhausted and overwhelmed and their shopping patterns and brand loyalties are up for grabs. But as Target’s marketers explained to Pole, timing is everything. Because birth records are usually public, the moment a couple have a new baby, they are almost instantaneously barraged with offers and incentives and advertisements from all sorts of companies. Which means that the key is to reach them earlier, before any other retailers know a baby is on the way. Specifically, the marketers said they wanted to send specially designed ads to women in their second trimester, which is when most expectant mothers begin buying all sorts of new things, like prenatal vitamins and maternity clothing. ‘Can you give us a list?’ the marketers asked.

“How Companies Learn Your Secrets.” — Charles Duhigg, New York Times

See more #longreads from Charles Duhigg

(via fastcompany)

Photo
February 15, 2012
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awesomepeoplehangingouttogether: Elvis Presley and Muhammad Ali

awesomepeoplehangingouttogether:

Elvis Presley and Muhammad Ali