About Me
As an early adopter, I’ve always been driven by intellectual curiosity. My expertise is rethinking advertising so communication rings true.
[Passions]
People
Technology
Innovation
Rethinking
Problem-Solving
[Experience]
Media Solutions Lead at Google | NY, NY | Jan 2012 - Present
Make complex solutions simple and rethink brand advertising for the digital age. Responsible for new product launches and solutions across all Google platforms - search, display, video, mobile, social.
Mobile Display Account Executive at Google | NY, NY | Sept 2011 - Dec 2011
Led CPG advertisers from why mobile advertising to how they execute at scale. Exceeded revenue targets and coordinated integrated campaigns across search, display, and video efforts.
Director of Sales, East at appssavvy | NY, NY | Jan 2010 – Aug 2011
Drove $2MM in revenue in 2010, creating partnerships with blue chip advertisers like Macy’s, Procter & Gamble, Sprint, Turner, Unilever and Wal-Mart – which led to promotion within the first six months of being hired. Was quoted in DigiDay in July about virtual goods and in September, one campaign was featured in The New York Times. Shortly after, that campaign won Mobile Marketing Association’s “Best Promotion.” Virtual Goods Study produced from this effort helped establish virtual goods as an effective advertising vehicle. In April, 2011 one campaign was featured in The Wall Street Journal, Forbes, Mobile Marketer, and Mashable.
Account Manager at Aol. | NY, NY | Nov 2007 – Jan 2010
Responsible for driving $59MM revenue from top accounts like Sprint and Unilever. Helped unify content, network, targeting, video, text links and mobile products into advertising platform.
Business Consultant at Knowledge Genes | NY, NY | Jan 2006 – Nov 2007
Played lead role in designing and implementing proprietary semantic web software for Citigroup and Credit Suisse. Was able to start driving revenue within two months of hire, which led to promotion within six months – as well as responsibility for the development of four junior consultants.
Associate, Marketing & Brand Strategy at The Zlotnick Group | NY, NY | May 2005 – Dec 2005
Developed marketing strategy for key clients, including Corcoran Group, Consumer Reports and Guess. Led branding and communications for Momentus, a pro bono foundation that helps inner-city students develop technology skills.
Related: Client Relations Manager at Market Vision Inc., Regional Sales Director Assistant at Skyy Vodka, Public Relations Intern at MWW Group
[Education]
BA in Economics and Ethics at Emory University, 2001 – 2005
Achievements: Studied abroad at University of Western Australia (backpacked 3,000 miles from east to west coast of Australia and New Zealand), Beta Theta Pi head of Judicial Board, LinkedIn Emory Alumni Group founder
[Sales Training]
Dale Carnegie Sales Advantage “Excellence Award” winner, Linda Pogue, Franklin Covey, Novations Inc.
[Skills]
Google docs, Excel, PowerPoint, Prezi, Python/HTML (novice), Salesforce, Network Analytics